As a well known estate agent in South London Kershaws needed to be a top of mind agency in the Greenwich area, even though they where no longer on the high street.
When Kershaws moved away from the high street a lot of people believed they had stopped trading.
Use the belief that Kershaws has closed as the hook and claim the company was back even though they had never been away.
MEDIA; Local posters, Direct mail, Flyers
No one has ever asked Kershaws if they still exist again. They continue to champion communications that are unlike anything else produced by estate agents and reap the benefits.