Brief

This leading Australian private health-care provider wanted to recruit Theater nurses from outside Australia.

Insight

There are 3 specific routes to securing a job at Calvary:
1. Fully qualified with Australian registration in place.
2. Fully qualified, without Australian registration.
3. Not yet qualified but willing to commit to getting qualified while in another roll.

Solution

Highlight the three qualifying routes by asking, which of the 3 nurses is behind the surgical mask image.

MEDIA
Posters, Specialist press. PPC campaign and a dedicated recruitment website.

Summary

The positions were successfully filled mainly by those ‘fully qualified without Australian registration’ and the ‘not fully qualified’ that responded to this campaign.